Director of Digital Strategy and Distribution

Job Description

YOUR ROLE: The Director of Digital Strategy and Distribution is responsible for developing and executing data-driven digital strategies to grow audiences, optimize content distribution, and amplify the organization's mission across platforms. The person in this role will manage a team of social media specialists, oversee content for newsletters based on data, and drive short and long-term strategy for all content. The Director of Digital Strategy and Distribution may also be required to develop strategies for special coverage and build out the KPI structure that will be utilized for performance monitoring.

WHO WE ARE: CatholicVote is a lay movement of committed Catholics who are passionate about living out the truths proclaimed by Christ and His Church in the modern world. We are joined by many individuals of other faith traditions because the common good we seek is universal to all men and women of goodwill.

Our mission is to inspire every Catholic in America to live out the truths of our faith in public life. Our vision is to be the most recognized and respected voice for Catholicism in American public life and in so doing bring about a renewal of the culture of our land.

WHAT YOU WILL BE DOING:
- Digital Strategy Development
- Crafting and executing a comprehensive digital strategy aligned with the organization's mission and brand values.
- Researching and analyzing trends in digital media to identify innovative opportunities for engagement, growth, and outreach.
- Developing strategic goals for online reach, engagement, and conversions across platforms.
- Content Distribution
- Overseeing the multi-platform distribution of news, entertainment, and prayer content, ensuring effective engagement across key audiences.
- Partnering with editorial, creative, and marketing teams to tailor content for web, mobile apps, social media, and email campaigns.
- Leading efforts to optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to maximize visibility and traffic.
- Platform and Audience Growth
- Utilizing data-driven insights to grow the organization's digital footprint and expand its influence among Catholic and broader audiences.
- Overseeing initiatives to improve website performance, app engagement, and audience retention.
- Leveraging audience analytics and A/B testing to collaborate with the News Director in identifying optimal email send times and crafting data-driven content strategies to maximize open rates and engagement for email newsletters.
- Team Leadership and Collaboration
- Managing a team of digital specialists, including social media specialists and email specialists, interfacing with app and website developers as needed in collaboration with the Executive Director.
Collaborating cross-functionally to align digital goals with Zeale's broader mission and organizational priorities.
- Acting as a thought leader and mentor, fostering a culture of innovation and excellence within the digital and content teams.
- Data and Analytics
- Establishing KPIs for all digital platforms and providing regular weekly, monthly, and yearly performance reports to leadership.
Using advanced analytics to refine strategies, ensuring a data-informed approach to audience engagement and distribution.
- Monitoring ROI for digital campaigns, making adjustments as needed to ensure optimal performance.

WHAT YOU NEED:
- Professional Experience
- Minimum 7-10 years of experience in digital strategy, media distribution, or related roles, with leadership responsibilities.
- Proven track record of growing audiences and increasing engagement on digital platforms.
- Experience in mission-driven or faith-based organizations is highly preferred.

Skills and Competencies
- Expertise in digital marketing tools, analytics platforms (e.g., Google Analytics, Marfeel), and content management systems (e.g., MyType).
- Relevant experience developing strategy and optimizing in all social media platforms (e.g. Facebook, Youtube, X, TikTok, Instagram).
- Strong understanding of SEO, SEM, social media management, and emerging technologies.
- Exceptional leadership, communication, multi-tasking, and project management skills.
- Ability to translate data into actionable insights and clear, concise strategies.

Mission Alignment
- A strong understanding of Catholic teaching and values.
- Passion for evangelization and using media to advance the mission of the Church.

Education
- Bachelor's degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.

LOCATION:
- Work may be performed seated for long periods of time with close PC and keyboard work.
- Normal office environment and noise levels. Average lift less than 10 lbs.
- This position is remote.

Our Mission is too important to limit your contributions. We are a team committed to a higher calling. As a CatholicVote employee, you will be expected to answer that call by performing various duties that may be required in order to fulfill the mission we have set out to accomplish.

Please note: CatholicVote reserves the right to revise this job description at any time. This job description is not a contract for employment. Continued employment remains on an "at-will" basis.

About the Employer

MISSION: To inspire every Catholic in America to live and defend the truths of our faith in the public square.

VISION: To be the most recognized and respected voice for Catholicism in American public life and in so doing bring about a renewal of the culture of our land.