Content Marketing Specialist

Job Description

Position Summary:
Are you a bold marketer looking for an opportunity to make a real impact? The Apostolate for Family Consecration (AFC) is looking for a passionate, organized, and strategic individual to support the marketing and communications needs for our rapidly growing Catholic non-profit ministry. The Content Marketing Specialist will work with the marketing team to provide relevant and accessible content that teaches families the truths of the Catholic Faith and the transforming power of consecration to the Holy Family.

Reports To: Marketing and Communications Manager
Direct Reports: None
Exempt Status: Non-Exempt
Position Status: Full-Time, on-site
Location: Bloomingdale, OH (on-site)
Salary Range: Salary dependent upon experience
Benefits: Paid time off, Parental leave, Vision, Dental, Short Term and Long-Term Disability

Supervisory Responsibilities:
From time to time the employee may supervise other team members on specific projects as determined by the department manager.

Major Duties and Functions:
Develop strategies informed by consumer insights, data analysis, and market research to provide Catholic families with relevant and accessible content to support their faith and share the transforming power of family consecration to the Holy Family.
Determine the best content distribution channels to reach the AFC's target audience. Build new channels if needed. Manage content distribution channels.
Evaluate video and photo archives to determine the long-term value, use, and accessibility of this content. Research and determine the best storage methods. Develop a plan to archive content.
Collaborate with staff and contractors to create, edit, and distribute content that shares the AFC's message of family consecration. Measure and analyze results. Adjust messaging as needed to optimize performance.
Stay up to date with best practices in content strategy, digital marketing, and emerging digital platforms. Benchmark what other non-profit ministries are doing in these areas.
Manage assigned projects, communicate with stakeholders, and deliver results on time.
Other tasks assigned by the department manager.

Required Skills and Abilities:
Excellent communication and collaboration skills.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to prioritize tasks and meet deadlines in a high-paced and at times stressful environment.
Strong analytical, problem-solving, and decision-making skills.
Proficient with Microsoft Office Suite.
Familiarity with Adobe Creative Suite, Clickup, and Chicago Manual of Style.
Familiarity with WordPress backend.
Familiarity with AI tools and commitment to ethical use of these tools.

Education and Experience:
Bachelor's degree in marketing, communications, data analytics, or related field.
3-5 years of marketing experience
Demonstrated experience writing short and long form content

Physical Requirements:
The employee will be occasionally required to stand and walk for 30 minutes or more.
The employee may occasionally be required to stand, reach, bend and lift up to 30 lbs.
Specific vision and hearing abilities required by this job include close vision and distance vision and ability to hear conversations in office and group settings.
In-person attendance at meetings or events will be required.

About the Employer:
The Apostolate for Family Consecration (AFC) R supports and challenges Catholic families to grow in holiness, grow in truth, and grow together so that they can become fully alive in Christ. We offer Catholic family vacations, retreats, and resources to lead families to an encounter with Jesus and form them in the truths of our Catholic Faith.

About the Employer

The Apostolate for Family Consecration (AFC) supports and challenges Catholic families to grow in holiness, grow in truth, and grow together so that they can become fully alive in Christ. We offer Catholic family vacations, retreats, and resources to lead families to an encounter with Jesus and form them in the truths of our Catholic Faith.