Content Strategist

Job Description

Date: September 18, 2024
Position Available: Content Strategist
Position Reports to: Director of Web Operations
Department: Marketing and Communications
FLSA Status: Exempt
Schedule: Full-time; Monday - Friday, 8:30 a.m. - 4:30 p.m., some evenings and weekends

Please apply online: https://franciscan.edu/content-strategist-3/

POSITION SUMMARY
The Content Strategist is responsible for creating compelling web copy that meets marketing industry standards and best practices while promoting the University's mission, values, and goals. Additionally, the content strategist will monitor web key performance indicators and adjust content strategy as needed to meet institutional objectives. Finally, the content strategist is responsible for establishing and nurturing relationships with constituents across campus and outside partners

PRIMARY RESPONSIBILITIES
1. Creates, updates, and maintains content on University online platforms consistent with University content strategy goals, brand standards, and compelling story telling of the FUS mission.
2. Oversees and assists other departments to create new or update web pages on a consistent basis, which includes web update ticket tracking to ensure content is current and relevant to the target market; manages one student worker who assists with web updates.
3. Works with web development team and digital marketing team for identifying, planning, developing, and building new web platforms to effectively communicate information that supports the institutional priorities.
4. Customer Service - collaborates and nurtures relationships with key stakeholders.

This is not intended to be an all-inclusive list. Additional duties, expectations and responsibilities may be added or changed as needed to meet the University's needs.

REQUIREMENTS
Must understand, support, and embrace the mission of Franciscan University of Steubenville and possess the following:

Technical Skills
• Strong writing skills - StoryBrand approach preferred
• Knowledge of SEO and Inbound Marketing
• Basic understanding of user experience (UX) design
• Basic proficiency with popular content management systems and project management best practices

Non-Technical Skills & Competencies
• Written Communications - Checks work for style, spelling, and grammar errors; ensures readability.
• Quality of Work - Consistently checks work for accuracy, appropriateness, and completeness.
• Project Management - Effectively identifies and organizes steps, tasks, resources, and timing needed to accomplish.
• Be creative - generate new and creative content ideas, display creative solutions to problem-solving.
• Teamwork - Creates and effectively uses opportunities to collaborate with others.
• Developing Self - actively seeks to identify, share, and leverage the key learnings in a given situation.

Education & Experience
• B.A. in Integrated Marketing Communications; Creative Writing, Computer Science, or related field
• Excellent written and verbal communication skills
• Knowledge of the University academic programs and campus life preferred

Workplace Factors
• Works in front of a computer for long periods of time
• Sits or stands in front of computer for long periods of time.
• Occasional evening and weekend work

Candidates must submit an online application, a resume and a cover letter that demonstrates their fit for the position based on their experience, accomplishments, and skills as well as their desire to advance the mission of Franciscan University.

In addition, candidates must submit writing samples that demonstrate SEO and marketing writing proficiency, which samples may be uploaded as "Additional Documents" through the application process; or emailed directly to jobs@franciscan.edu.

Please apply online: https://franciscan.edu/content-strategist-3/

For other information and job postings, visit our website at https://www.franciscan.edu

Franciscan University of Steubenville is committed to principles of equal opportunity and is an equal opportunity employer.

About the Employer

Franciscan University is a Catholic and Franciscan liberal arts and professional studies institution located in Steubenville, Ohio.