Director of Enrollment and Mission Communications

Job Description

Position Overview:
The Summit Academy seeks a creative, innovative, and motivated individual with an entrepreneurial spirit to join our leadership team as the Director of Enrollment and Mission Communications. This is an exciting opportunity to play a key role in advancing our school to the next phase of growth and development. The ideal candidate will not only manage enrollment but will also serve as a champion of our mission, ensuring that our communications and outreach efforts authentically reflect the values and goals of our school community.

This position offers a unique chance to make a lasting impact on The Summit Academy's growth while fostering meaningful relationships with students, parents, alumni, and the wider community.

Reports To:
Head of School (Enrollment)
Director of Advancement (Mission Communications)

Key Responsibilities:

Strategic Enrollment Planning
In collaboration with the administrative leadership team and the head of school, develop and implement a comprehensive Strategic Enrollment Plan, identifying target markets, developing messaging for prospective families, and creating strategies to increase applications and enrollment.

Admissions and Enrollment Management
• Present The Summit Academy to prospective students and parents through tours, interviews, admissions testing, and more.
• Oversee the admissions office, budget, and marketing materials.
• Continuously evaluate and refine all aspects of the admissions program to maintain a full enrollment of qualified students, including a targeted waitlist.
• Oversee re-enrollment of current students.

External Marketing
• Under the leadership of the Director of Advancement, this person will develop marketing strategies to build brand awareness and generate leads, utilizing print advertising, direct mail, and other media channels.
• Drive word-of-mouth marketing initiatives, including referral programs, storytelling, and ambassador programs.

Internal Marketing
• Develop and execute communication strategies to keep the internal school community informed and engaged.
• Foster a deep understanding of the school culture and its development within the current parents, students, faculty, and staff.
• Community, Alumni, and Public Relations
• Engage and manage a network of parents, alumni, and former parents to assist with admissions efforts.
• Lead efforts to increase the visibility and public perception of The Summit Academy, including press releases, website content, and media outreach.
• Represent the school at conferences and community gatherings.
• Identify emerging marketing strategies, evaluate their effectiveness, and report on outcomes.
• Develop creative strategies to stay connected with alumni, including digital communication and engagement.

Qualifications
• Commitment to The Summit Academy's mission.
• Proven experience in marketing, enrollment management, or communications, preferably in an independent school setting.
• Strong leadership, organizational, and communication skills.
• Ability to think strategically and act proactively to drive enrollment and marketing success.

Compensation:
Commensurate with experience, and qualifications.

About the Employer

The Summit Academy is a classical liberal arts school rooted in the Catholic tradition, located in historic Fredericksburg, Va., serving students in grades 6-12.

We provide an education that is academically rigorous, financially affordable, and religiously faithful-a rare trio in private education. We exist to partner with parents and support them in the work of raising their children.

Our vision of Christian education presents a view of the human person as made for purpose and realized in what is true, good, and beautiful. Our aim is to provide a whole-person formation that ingrains students with a sense of meaning and purpose in themselves, their neighbors, and the world in which they reside and to see them live out concretely.