Manager of Marketing

Job Description

The Manager of Marketing (MM) collaborates closely with the Publisher to formulate and implement strategic processes for growing the PBM/FSP apostolate to reach the most people with the Gospel message using the most modern and efficacious means of communication. The MM advocates for consistent, clear, branded messaging promoting PBM/FSP in print and digital media. By continually studying and updating on trends, Catholic content creators, marketing and sales strategies, and best practices, the MM fosters a working climate for collaborative creation of excellent content.

REPORTS TO: the Publisher

COLLABORATES WITH: Editorial, Design, Sales, Shipping, Production, Studios, Webstore, Administration, Book Center Managers, Mission Advancement, National Vocation Office

SPECIFIC ACTIVITIES:
• Manage, oversee, and drive projects to on-time, on-budget, and on-objective completion
• Drives implementation of marketing strategy
• Maintains calendar of marketing events/initiatives
• Fosters customer relations on the trade and consumer levels
• Coordinates efforts of all Marketing team members:
• Working to create and implement marketing strategies to increase the reach and impact of PBM productions
• Ensures each team member understands team goals and how their work contributes to reaching these goals
• Calls and facilitates weekly marketing team meetings, involving onsite and offsite team members equally
• Collaborates with other publishing house departments and the publisher:
• Participates in the Product Development Cycle in order to give marketing perspectives and insight into potential and new titles and media projects
• Coordinates marketing design needs/workflow in communication with Design Manager
• Coordinates online marketing of PBM titles with Webstore Manager
• Meets with Publisher and Editorial manager regularly in order to coordinate efforts
• Attends monthly publishing house manager meetings, called by the Publisher
• Spearheads annual Publishing House Visioning Meeting in the first quarter of the year
• Involving members of the marketing team
• In communication with the publisher and other managers
• Spearheads annual Publishing House Check-In Meeting in the third quarter of the year, to verify progress on goals and action items set at Visioning
• Involving members of the marketing team
• In communication with the publisher and other managers
• Creates marketing budget, in communication with publisher and subject to admin and provincial approval, and tracks marketing expenses throughout the year
• Utilizes feasibility reports, runs marketing analyses, and makes use of other reports at the service of the PBM team
• Ensures integrated and goal-aligned promotional and brand messaging of PBM/FSP through regular communication with publisher, Mission Advancement, National Vocation Office, webstore, book centers.
• Collaborates in overseeing PBM presence and promotions at national tradeshows
• Collaborates on and oversees the costs of promotion and branding, and analyzes trends in customer spending
• Responsible for managing and overseeing digital efforts including analysis, lead generation, social media, website, and affiliated web platforms.

JOB COMPETENCIES:

KNOWLEDGE/EXPERIENCE
• Strong understanding of Catholic faith required
• Experience in the book publishing industry preferred
• Experience of traditional and new marketing strategies
• Proficiency in principles of advertising and promotional design
• Ability to understand and coordinate an integrated marketing and sales strategy
• Ability to monitor costs, budgets, feasibilities, and strategies in view of sustainable growth

SKILLS

• Facilitate and participate in collaborative work within deadlines
• Receive and implement information from feedback and criticism
• Motivate, mentor, and learn from team members
• Work with team to set, implement, and evaluate strategic goals and calendars
• Delegate and coordinate key functions needed to effectively implement promotional strategies
• Create, analyze, adjust spreadsheets, schedules, procedures, processes
• Analyze effectiveness and adjust promotional strategies and assets based on
larger visual and written brand narrative

About the Employer

As apostles of Jesus Christ,
evangelizing today's world:
We are CALLED to holiness by
God's living Word and Eucharist.
We COMMUNICATE the Gospel
message through our lives and
through all available forms of media.
We SERVE the Church by responding
to the hopes and needs of all
people with the word of God, in
the spirit of St. Paul.