Marketing and Communications Manager

Job Description

Are you a dynamic storyteller with a knack for strategy and a passion for making a difference? Catholic Charities of East Tennessee (CCETN) is seeking a Marketing and Communications Manager to amplify the impact of our mission. If you're an innovative thinker who thrives on crafting compelling narratives, designing eye-catching content, and juggling multiple projects with ease, we want to hear from you.

**** Comprehensive Benefits Package Offered ****

Job Purpose:

The Marketing and Communications Manager will lead the development and execution of comprehensive marketing and communication strategies to enhance the visibility of CCETN and its programs. The ideal candidate will have a deep understanding of marketing principles, excellent communication skills, enjoy working with people, and have a deep commitment to CCETN's mission.

Job Responsibilities:

• Produce, write, edit, and design clear, concise, and compelling content for CCETN print and digital communication channels, ensuring effective messaging and consistent branding
• Create and distribute marketing materials, including brochures, newsletters, posters, flyers, signage, and digital content
• Manage and maintain the CCETN website, ensuring information is accurate, current, functional, and engaging
• Develop and implement a strategic marketing plan to promote CCETN programs, services, and events
• Create and oversee social media campaigns to increase audience engagement and awareness, which includes managing the social media calendar and communicating directly with followers and supporters
• Provide leadership, training, and direction to CCETN on effective use of social media
• Analyze digital performance metrics, social media and marketing activities; adjust strategies as needed, provide reporting weekly to Director
• Serve as the primary media contact, drafting press releases, media advisories, build relationships and engagement with local media
• Create and distribute articles, newsletters and parish bulletin content
• Collaborate with Program staff to develop promotional strategies for programs and events
• Coordinate marketing campaigns and materials to maximize event attendance and sponsorships
• Partner with Development staff to align marketing efforts with fundraising goals
• Develop and maintain an agency-wide story library to support marketing and development initiatives
• Coordinate with program leaders to edit content and implement best practices for navigation, graphics, forms, and design
• Actively recruit, supervise, and mentor marketing and communications interns and volunteers
• Lead activity and execution of marketing projects; track and report data and project status to the Director of Development
• Follow the marketing budget set by the Director of Development and track all expenses
• Manage external vendors and contractors for graphic design, printing, and web development
• Perform other duties as assigned

Job Requirements:

• This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse community.
• Must be able to move objects weighing up to 25 lbs.
• Must hold a valid driver license
• Must be willing to travel regionally if required, on occasion there may be overnight travel (5% of the time or less)
• Must participate in community organizations
• Must be flexible and able to work evenings, weekends, and holidays if required to cover CCETN activity
• Must be able to successfully pass a background check
• Must maintain any training and certification requirements
• Must support the teachings of the Catholic Church and embody our organization's mission and culture through behavior and daily interactions
• Regular and predictable on-site attendance is required

Job Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Minimum of 3-5 years of experience in marketing, communications, or public relations, preferably in the nonprofit sector
• Demonstrable experience managing digital marketing campaigns and social media platforms
• Demonstrable Experience creating flyers and collateral
• Excellent people skills & and an enjoyment of working with people
• Ability to communicate clearly and concisely both in written and oral form and effectively communicate/present information to various stakeholders
• Experience with graphic design for email, web, social media, and print
• Ability to draft reports and business correspondence
• Ability to orally and effectively communicate/present information to various stakeholders
• Ability to define problems, gather, analyze and synthesize data, establish facts, and draw conclusions
• Ability to work independently as well as part of a team while maintaining a positive attitude
• Experience with platforms including Excel, Publisher, PowerPoint, Canva, HootSuite, MailChimp, Photoshop and all Social Media platforms.
• Experience with Blackbaud Raiser's Edge is a Plus.

About the Employer

WHO WE ARE: A coalition of service driven community centered programs empowered by the grace of Jesus Christ. We help foster human dignity of the vulnerable in our region through shelter, counseling, education, advocacy, and reverence for life.

WHAT WE DO: CCETN provides services to anyone with demonstrated need, regardless of race, income or religion; we estimate that fewer than 5% of all clients served are Catholic. We welcome opportunities to work collaboratively with other community resources to serve those in need.

WHAT WE BELIEVE: Following the example of service Christ lived on Earth, we promise to be good stewards of the resources entrusted to us. We are guided by the principles of Catholic Teaching including reverence for all life, compassion, and integrity for all people.